Yet is seems it is the celebrities themselves and the stories that surround them that are the real attraction to these award shows.
All eyes were on Cheryl Cole, and her missing wedding ring when she performed ‘Fight for this Love’, confirming rumours that she and footballer husband Ashley Cole are once again having marital problems.
Ashley Cole is alleged to have had an affair with blonde Liverpool FC secretary Vicki Gough, 30.
Talk also surrounded Liam Gallagher, following his controversial acceptance speech. The singer took to the stage to accept the award for Best Album for thirty years and in true Gallagher fashion swore before hurling the microphone off stage, leaving viewers stunned.
Gallagher, 37, was then interviewed backstage by his wife, Nicole Appleton and when asked how he felt about the award stated he didn’t feel they deserved it.
He continued saying “’’If we’re going to f****** get invited then I’m going to turn up and have it and I’m going to f****** like play the game.’’”
He then left his wife red faced by finishing the interview saying “Now we can all have some class A drugs”.
There had been rumours earlier in the week that Gallagher was in fact going to bypass this years Brit Awards.
Yet all this controversy could not outshine the real stars of the show.
New York’s Lady Gaga, put on a great performance and scooped three awards for best International Album, best International Female Solo Artist and best International Breakthrough Act.
Her show stopping outfit and towering Georgian style wig also turned heads.
The three tiered white, and lace ensemble highlighted her unique quirkiness as she took to the red carpet and was said to be a tribute to the late Fashion designer Alexander McQueen who was found dead, in a suspected suicide in his apartment last week.
Other successful acts were X Factors JLS who won British Breakthrough Act and British Single, along with Kasabian who won British Group and Florence and the Machine who scooped the British Album title.
With future award shows coming up, including the Oscars we will have to see if the eyes fall on the successful stars or whether yet again the gossip and the scandal will steal the limelight.